Tuesday, April 7, 2009

Web 2.0 for Maintenance Professionals

What is the impact of social media in our industry? What is its future? What is the concept known as Web 2.0?

The concept of Web 2.0 came about when the World Wide Web (WWW) advanced from static web pages to dynamic and then the big leap – fully interactive. While the concept of bulletin boards, e-mail, and forums existed on the internet even before html and the first internet browsers. I remember my first use required an understanding of straight Unix commands.

Then with the first use of the WWW, marketers got a hold of it, leaving us purists behind, and developed fancier and fancier electronic brochures. Upon recognizing the importance, I created the first motor repair shop website, Dreisilker.com, which was launched the same week another repair shop launched theirs. At the time it was more of a hobby as the volume of visits was low. Now motor repair shops, alone, have incredible sites with Dreisilker.com having a huge online store (emotorstore.com) and companies like HECO having full motor management inventory and history databases online for their client’s motor management programs (hecoinc.com and TracRat at ol-em.com).

I will be discussing this topic a little more in an article on Web 2.0 for Maintenance in next week’s newsletter, which will include how to get past the marketing and fluff to the real information. Basically, how to make the WWW work for you.

Following are ways to follow what we are up to:

Follow on Twitter: http://twitter.com/motordoc
Website: http://www.motordoc.com
Website: http://www.allamericanhybrid.com
Blog: http://www.motordoc.com/mdmhblog
Article History: http://www.motordiagnostics.com
MySpace: http://myspace.com/mtrdoc
FaceBook: http://profile.to/motordoc
LinkedIn: http://www.linkedin.com/in/motordoc

1 Comments:

Anonymous Kevin Schoensee said...

Our tracking software is now used by over half of our customers. They can follow via the web the progress of every unit sent in for repair. We had offered this service for our hydraulic and electronic repair customers for over 10 years, and have now expanded to motors. Every motor ever repaired by us can be searched online by the customer, with test results, parts replaced etc. The "open door" web philosophy we have has been key to our growth. The software is now being used across our entire line of businesses, with similar results.

April 11, 2009 7:08 AM  

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